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Why the Cannon Wedge Has Been Our 10-Year Bestseller: The Shoe Customers Can’t Stop Buying

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Dec 03, 2025
Diamond

For nearly a decade, one shoe at Charleston Shoe Co. has risen above the rest: the Cannon wedge. Year after year, season after season, this lightweight, comfortable, machine-washable wedge continues to dominate our bestseller list—and for good reason.

The Cannon isn’t just a popular style. It has become a trusted, go-to shoe for thousands of women looking for the perfect blend of comfort, style, and practicality.

Here’s the full story behind why customers come back to this shoe again and again.

A Shoe Designed for Real Women and Real Life

Before the Cannon became the best-selling women’s wedge, it began as a simple idea: Create a shoe that women could actually live in.


Our founder wanted a shoe that checked every box:

  • Comfortable enough for all-day wear
  • Supportive and bunion-friendly
  • Stylish enough for everyday outfits and special occasions
  • Lightweight and travel-friendly
  • Durable and washable

And from that mission, the Cannon wedge was born.

Today, it stands as a symbol of what makes Charleston Shoe Co. special: shoes made to move with you through all of life’s moments.

The Comfort That Built a Decade of Loyalty

When customers talk about the Cannon, there’s one word that comes up again and again: comfort.


The Cannon wedge features:

  • A 2-inch supportive wedge for a gentle lift
  • Cushioned, shock-absorbing insoles
  • Elastic crisscross straps that stretch and adapt
  • A wide ankle band for stability
  • A flexible sole you can bend and move in
  • The entire shoe is designed to eliminate pressure points, making it perfect for long walks, travel days, and hours on your feet.

    It’s also one of our most bunion-friendly shoes, thanks to the soft straps that don’t pinch or rub.

    Customers often tell us:

    • “I forget I’m even wearing a wedge.”
    • “I walked miles in these and felt great.”
    • “I wear the Cannon more than any shoe I own.”
    • Versatility That Makes the Cannon a Wardrobe Staple

      Another reason the Cannon remains a bestseller is its ability to work with almost any outfit.

      Customers wear it with:

      • Dresses
      • Denim
      • Jumpsuits
      • Work outfits
      • Casual everyday clothes
      • Vacation looks
      • It’s the rare shoe that looks polished and put-together without feeling dressy or uncomfortable.

        And because it comes in multiple colors and patterns, it’s easy to collect a few pairs for different outfits.

        Machine-Washable: The Feature That Shocks Everyone

        When new customers learn the Cannon is machine-washable, their eyes light up.

        Whether you’ve traveled in them, walked on city streets, or spent a hot day outdoors… just toss them in the wash and they come out looking refreshed.

        This simple feature makes the Cannon one of the most low-maintenance women’s wedges on the market—and people love a shoe they don’t have to baby.

        The Shoe That Women Buy Again and Again

        One of the strongest signs that the Cannon wedge has become an icon? Most customers don’t just buy one pair.


        They buy:

        • A neutral
        • A fun seasonal color
        • A backup
        • Another pair for travel
        • A pair to keep at a second home
        • A pair to gift
        • Customers trust that when they buy a Cannon, it’ll fit, feel comfortable, and last.

          This loyalty is what has kept the Cannon at the top of our bestseller list for nearly 10 years.

          What the Cannon Represents for Charleston Shoe Co.

          The Cannon wedge is more than a shoe—it’s part of our story.


          It represents:

          • The values we built this company on: comfort, craftsmanship, and quality
          • The trust our customers place in us
          • The dedication of our artisans in Mexico
          • The belief that women deserve shoes that work as hard as they do
          • It’s rare for a shoe style to remain a top seller for a decade, but the Cannon has done exactly that—and continues to grow in popularity every year.

            Thinking About Your First Pair of Cannons?

            If you're searching for:

            • The most comfortable wedge for women
            • A supportive shoe you can walk in all day
            • A versatile, travel-friendly sandal
            • A machine-washable, easy-care shoe
            • A stylish wedge you’ll actually wear
            • Then the Cannon might just become the shoe you reach for every single day.
            •  

              Just ask the thousands of women who already love it.

              Ready to Meet the Shoe Everyone’s Talking About?

              Explore our full collection of Cannon wedges and discover why it’s been our best-selling shoe for 10 years—and why it continues to win hearts with every season.

              See how we're styling our shoes everyday!
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